Who’s Behind DAM

Greg Stuart

Greg Stuart is the CEO of the MMA Global (MMA), the leading global media trade group focused on architecting the future of marketing, which is increasingly spearheaded by mobile. Over the past 7+ years, Greg has transformed the once-bankrupt association, attracting major marketers and media/tech company leaders to lock arms and advance the marketing industry.

Greg and team have tripled the organization’s revenues, energized its 800+ member companies globally, and there are now nearly 60 MMA team members in 15 countries. His Board includes CMO’s from Marriott, Uber, Dunkin Brands, Walmart, Samsung, Chobani, and dozen and half others, plus senior execs from Facebook, Google, Twitter, SNAP and more.

Greg is a long-standing marketing industry thought-leader on the future of marketing that is either mobile dominant or influenced by mobile’s new connected dynamics. Two of his three decades in marketing have focused purely on digital and emerging technology. He has served as CMO, CRO in addition to CEO at companies across the media landscape such as Y&R, Sony Online Ventures, Cars.com and Flycast Ad Network (IPO’d 1999) and more. He also turned around and built the Interactive Advertising Bureau (IAB), the trade group for interactive advertising. There are IABs in more than three dozen countries. Also, in the last ten years, Greg has invested in and advised CEOs of two dozen venture-backed businesses, which have now transacted for well over $2.5 billion.

In addition to being a sought-after international speaker (Jakarta to London to Buenos Aires to Shanghai) and a member of the National Speakers Association, Greg is the co-author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read”.

Industry authorities have awarded Greg for his work as a pioneer in emerging media. In 2006, AdAge selected Greg as part of the “10 Who Made Their Mark” alongside Jay-Z and Chad Hurley (YouTube) and he is a regular contributor to leading publications for his views on the future of marketing.

Rex Briggs

Rex Briggs was named 2022 Change Maker by the Marketing Research Council for his work on AI Personalization advertising and COVID modeling. He was named one of the dozen “best and brightest” in media and technology by Adweek, and one of the people to “watch and learn from” according to Brandweek. He has been honored with the Atticus Award for his work in direct marketing, and ESOMAR’s Fernanda Monti Award for his work in CRM. Rex has also won international research awards for his work in understanding website effectiveness and online advertising. His work in developing multi-touch attribution for online and offline media was nominated for the prestigious John and Mary Goodyear Award for best international research. His research has been translated into a half-dozen languages and he has taught at leading universities around the world.

Rex’s upcoming book, The AI Conundrum, examines the strengths and weaknesses of AI. It is expected to be released in this summer (www.ai-kryptonite.com). Rex is the best-selling author of “SIRFs-Up – How Algorithms and Software are Changing the Face of Marketing.” The book tells the story of how brands can better optimize advertising spend with equations known as “Spend to Impact Response Functions” (SIRFs) and how they will become an integral tool for marketers of every size and vertical for allocating budgets and forecasting business results. Rex also is the best-selling co-author of “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds” (written with Greg Stuart). The book draws learning from ROI measurement from 36 major marketers. The studies were designed by Marketing Evolution to track media expenditure in real time and offer solutions on how marketers can improve ad effectiveness. “What Sticks” was named the #1 marketing book by Advertising Age, and was featured on CNBC, Bloomberg, CNN, NPR and The Economist. Rex is an instructor for the Association of National Advertisers’ (ANA) School of Marketing, where he holds workshops on ROI measurement technologies and IMPACT Marketing.

Rex founded Marketing Evolution and sold majority control and exited in 2019. Rex is known as one of the world’s leading experts in marketing ROI measurement and optimization technologies. His expertise derives from direct experience measuring and improving the performance of a wide range of marketing programs for more than 100 Fortune 500 marketers.

Mary Dooe

Mary Dooe is the founder and executive producer of Dooe Diligence Media, a Boston-based full-service audio strategy and podcast production company founded in 2018.

She specializes in creating content that brings complicated business, technology, and political concepts down to earth, with an ear on driving value for the audience and building a listener-first experience. Her clients range from Fortune 500 Companies to legacy media organizations to startup entrepreneurs, and has increasingly been covering the topic of AI and how it is changing work and business.

Prior to founding the company, Dooe spent a decade as a producer and editor public radio at programs like Marketplace from American Public Media, Innovation Hub from WGBH, and Here and Now from NPR and WBUR, reaching millions of listeners in a fast-paced environment.

Dooe holds a Masters of Business Administration from Boston University, a Master of Arts from the New School for Social Research, and a Bachelor of Arts from Columbia University, where she was a Division I athlete.